Beyond Landmarks. Reading China the Local Way
Rooted in Chongqing, we work across China. Our locally designed tours and experiences are available in major cities nationwide, with the option to create fully customized journeys to match your needs
Locally Designed
Not standard tour routes, but in-depth journeys designed by locals.
Cultural Understanding
Not just visiting landmarks, but understanding the local culture behind them.
Boutique Journeys
Not large tour groups, but private, intimate journeys.
Locally Designed
Not standard tour routes, but in-depth journeys designed by locals.
Cultural Understanding
Not just visiting landmarks, but understanding the local culture behind them.
Boutique Journeys
Not large tour groups, but private, intimate journeys.
What We Make Possible
| Experience | Typical Tours | Ours |
|---|---|---|
| Famous landmarks | ✓ | ✓ |
| Professional guides | ✓ | ✓ |
| Comfortable logistics | ✓ | ✓ |
| Classic city highlights | ✓ | ✓ |
| Local neighborhood immersion | ✗ | ✓ |
| Markets, street food & daily life | ✗ | ✓ |
| Relaxed, unhurried pace | ✗ | ✓ |
| Photo-friendly timing & routes | ✗ | ✓ |
| Locally designed itineraries | ✗ | ✓ |
| Atmosphere-first experiences | ✗ | ✓ |
We have hosted over 3,000+ travelers from
75 countries.
Media
Media Features
Meet the Founders
Guoer (Chen Ming)
A UX designer, photographer, and Chongqing native with experience at China’s largest travel company. Driven by the belief that China is more complex, vibrant, and worth exploring than most people ever get to see.
Janet Zhang
Travel magazine writer / Founder of the cultural and tourism marketing agency Thelsle.
Meet the Guides
Sophie
Lived in Central Asia for four and a half years. I speak three languages (Mandarin, English, and Russian). I love making friends with people from different cultures! Let's explore local world together!
Sisi Yue
I am an extroverted person with 3 years of international trade experience. 3 languages speaker(Mandarin, English, French). Passionate about photography and music. Let's explore this mountain city's magic together!
Charles
I'm a Chongqing native, a football midfielder, an amateur photographer, a fluent English speaker who studied in the UK, and a Chinese language content creator. I'd be thrilled to show you the best of Chongqing and collaborate on creating some fun videos!
TongTong
Born and raised in the most vibrant neighborhood of Chongqing. I'm a former corporate banker, a bassist, a left winger on the football field, and now, a passionate tour guide. I know every nook and cranny of this amazing city and can't wait to show you around!
⭐ What Our Travelers Say
Guest Reviews
🏘 Real Local Life — Not Tourist Scenes
“We loved getting such a personal look at the backstreets and alleyways of Chongqing… I’ve lived in China for 16 years and still found Guo’er’s local perspective incredibly valuable.”
— B*I, 🇬🇧 UK
“Great blend of scenic and local locations which allows a deeper appreciation for Chongqing's local life.”
— B****M, 🇲🇾 Malaysia
“Like having a good friend who knows the city and brings you to places that show you the life local people live.”
— B**Y, 🇺🇸 USA
“It was a great insight into the local neighbourhoods.”
— S****E, 🇦🇺 Australia
“A wonderful experience to learn from a local about the city, the culture and the architecture.”
— EA**, 🇳🇱 Netherlands
🌍 Hidden Places You’d Never Find Alone
“We never would have found all these places on our own.”
— E****N, 🇩🇪 Germany
“Parts of the city that would have been completely inaccessible to us without his immense knowledge.”
— C*N, 🇺🇸 USA
“Awesome tour of a rarely-seen side of Chongqing.”
— N****S, 🇺🇸 USA
“A side of the city you just wouldn’t discover as a visitor.”
— R****Y, 🇮🇪 Ireland
“It gave us access to places we wouldn’t have known how to reach.”
— S****E, 🇦🇺 Australia
🎭 Understanding Culture, Not Just Seeing It
“I’ve learnt so much about Chongqing and its people.”
— IA**, 🇩🇪 Germany
“Thank you for sharing your stories and local knowledge — it helped us truly understand the city.”
— IA**, 🇩🇪 Germany
“It felt more like a conversation about life here than a guided tour.”
— B*I, 🇬🇧 UK
“She shared historical knowledge as well as insights about the people.”
— A****I, 🇬🇧 UK
“A meaningful way to understand how people really live here.”
— EA**, 🇳🇱 Netherlands
📷 A Visual, Memorable Experience
“Our walking photography tour was the highlight of our time in Chongqing.”
— C*N, 🇺🇸 USA
“We were able to see parts of the city we would have completely missed.”
— *********, 🇮🇳 India
“Staggering architecture and views you just need to experience.”
— N****S, 🇺🇸 USA
“The city views are like nothing else — impossible to describe in words.”
— R****Y, 🇮🇪 Ireland
“A beautiful walk through parts of the city we never expected.”
— A****I, 🇬🇧 UK
❤️ Guides Who Feel Like Friends
“They went above and beyond to make us feel at home.”
— HY*, 🇬🇧 UK
“She managed to make a real connection with me — the most personal tour experience I’ve had.”
— C*Y, 🇮🇳 India
“Very polite, helpful, and easy to talk to.”
— C*Y, 🇮🇳 India
“Lovely and informative guide — warm and engaging.”
— S****E, 🇦🇺 Australia
“So patient, kind, and genuinely welcoming.”
— A****I, 🇬🇧 UK